Who doesn’t know the world-famous Hahnenkamm race with its legendary Streif? But the Kitzbühel  region is much more than that. Here tradition and lifestyle combine in a very charming way. Whether the white splendor in winter, the impressive Tyrolean mountains, the numerous hiking trails or the green on one of the numerous golf courses in the region. All outdoor lovers will get their money’s worth here. The 700 year old charming streets of Kitzbühel invite you to shop and linger. In the footsteps of the successful television series “Der Bergdoktor” you will experience the region in all its glory. After so much experience, a visit to one of the numerous alpine pastures and inns offers the perfect end to a day. Kitzbühel is a magnet for guests from all over the world. Modern, casual and yet very conscious of tradition.